Most internet marketers are aware that good quality content is essential. And what makes that content stand out is search engine optimization or SEO. So knowing how to do SEO persuasively is paramount.
An effective marketing strategy will start with the customer’s intent and the language associated with that intent. Therefore, the focus should be more on a customer’s needs and wants rather than on keywords as the natural language or keywords will flow. Building an effective marketing campaign must place its aim on providing an answer or solution.
Know Your Customer
To provide quality content to customers, one must first know the customer. That takes time. It requires that one engage in conversation to build a relationship comfortable enough to learn those personal and intimate details. This type of interaction will almost guarantee that a customer’s needs are met because he or she will tell you what they need help with.
Make the Content User-Friendly
SEO is more effective when content is clear and easy to read. That means clear and short paragraphs. Use bullets and numbered list to make the point. And lastly, ensure that the content is easily readable on all devices, particularly mobile devices.
What Google Wants
To produce content with the audience in mind is good SEO. But, knowing what Google’s ever changing algorithms are searching for can only help. With terms such as RankBrain and UX looming in the content world it can feel a little intimidating. But knowledge is power and keeping up with the changes are required to ensure that the site is compliant.
Double Check Keywords
The emphasis is providing organic, quality content to the audience. If done correctly the article will speak directly to the audience. In turn, this will help increase traffic naturally. However, after the article is almost complete, it is wise to read through during the editing stage to ensure that the primary and secondary keywords are flowing easily and doesn’t appear excessive. Consider using synonyms of the keywords to help with this.
Be mindful of what Google is looking for. But always lead with providing a solution to the customer’s struggle. In addition, concentrate on using the customer’s jargon/language to naturally produce SEO content.