Trade Booths In a Trade Show New products are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. It is the trade booths that give the first impression for a business or company. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced. There is a big fuse on how to display your trade, and seriously, it should be taken seriously. However, there are some major questions that one has to answer when designing a booth. These relate to the size of the show, booths you have done in the past, what your competitors’ booths look like, and what you are planning on showing to the attendees. All these considerations will be looked at individually below. Sizing of the booth Just like trade shows come in different shapes and sizes, so should booth be different. Take for example consumer electronics show which are very large and so require large booths. In Consumer Electronics show, the booths consume millions to be organized and as a result these booth spark attraction.
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However, not all shows require large booths. If the exhibitions are not worth millions of dollars, then the booth should also not be that large. However, you want to make your booth large enough to attract customer eyes. So how large should you make it? Considering the displays may help one solve the problem of the size of the booth.
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Comparison Between other Booth Before designing, consider what your competitors are doing and what you have done in the past. Looking at past designs enables one to keep up with the established themes. It is important to note that brand retention is in terms of product development and displays. if an attendee or distributor can recognize your company without thinking, you are more likely to get them into your booth to hear your presentation. For one to remain competitive, they have to look at the competitors booth. The booth should be similar to that of the competitors so as not to be left behind time. By examining their past booths, you can get a feel for what they may bring to the next show. The competitors designs should not be imitated but one should strive to make their designs similar. For instance if an open air display is what everyone is doing, do the same too. Build Trade Show Booths That Highlight Your Products One has to remember their product. The biggest mistake a company can make is to build a booth that doesn’t highlight what they are trying to present. Building a booth full of sounds and light unrelated to your products gives one poor industry rating.